Covatic

Investor: West Midlands Co-Investment Fund (WMCO)

Covatic, a Birmingham-based AdTech company, has secured £1.5 million in funding to accelerate the commercialisation of its person-level connected TV (CTV) targeting technology. Summary of transaction details: Value: £1.5 million Sector: Software & SaaS Advisor: None Key Entities: Covatic, West Midlands Co-Investment Fund (WMCO) Location: Birmingham, UK Note: The investment arrives at a critical turning point for the digital advertising industry, as global privacy laws tighten and third-party cookies collapse. Covatic’s technology has the potential to solve the structural identity gap in the industry, allowing publishers and advertisers to reach verified individuals and optimise for real business outcomes.