Diony

Investor: Alistair O'Sullivan

Performance marketing agency Diony has completed a founder-led management buyout led by managing director Alistair O'Sullivan, supported by a near £400,000 restructuring programme that has already helped secure major new client wins and pipeline momentum.Summary of transaction details:Value: Approximately £400,000Sector: Business Services (Performance Marketing)Advisor: N/AKey Entities: Diony (Target), Alistair O'Sullivan (Acquirer)Location: Hull, Yorkshire, UKNote: The MBO aligns ownership with strategic execution, enabling Diony to accelerate its operating model transformation and capture growth amid rapid industry shifts driven by AI and evolving client expectations.