Firenze

Investor: AlbionVC

UK-based Lombard lending fintech Firenze has successfully closed an oversubscribed £6 million Seed funding round. The investment was led by AlbionVC, with follow-on participation from existing investors Outward VC and Form Ventures. Summary of transaction details: Value: £6,000,000 (Seed) Sector: Fintech / WealthTech / Embedded Lending Advisor: Not disclosed Key Entities: Target: Firenze; Lead Investor: AlbionVC; Participating Investors: Outward VC, Form Ventures; Key Executives: David Newman (CEO), Paul Pester (Chairman) Location: London / Manchester, UK Note: Founded in 2024, Firenze is democratizing access to Lombard lending—a powerful credit tool historically reserved for ultra-high-net-worth individuals at private banks. Their proprietary embedded finance platform allows independent financial advisors (IFAs), wealth managers, and investment platforms to offer cost-efficient loans backed by a client's investment portfolio, without requiring the client to sell or move assets. Experiencing rapid institutional adoption, Firenze is already the trusted partner of UK firms representing nearly £200 billion in Assets under Management (AuM), including Brooks Macdonald and Canaccord Wealth. This capital injection, coming just 12 months after their £2.5m Seed, will accelerate the rollout of their SaaS offering for banks and an agentic credit structurer.