Heaven Sends

Investor: Midlands Engine

Heaven Sends, a prominent Sutton Coldfield-based wholesaler specialising in festive and home decor, has successfully secured a £500,000 funding package. This strategic capital injection is earmarked to support the company's expansion into year-round retail categories, enabling a diversification of its product portfolio beyond seasonal decorations.Summary of transaction details:Value: £500,000Sector: Consumer GoodsAdvisor: Not disclosedKey Entities: Heaven Sends (Target), Midlands Engine (Investor)Location: Sutton Coldfield, UKNote: The funding will facilitate Heaven Sends' repositioning as a comprehensive, year-round home décor supplier, enhancing its reach to approximately 3,000 UK retailers, including independents, garden centres, and national chains.