Lateral

Investor: Augmentum

Lateral, a new venture co-founded by former Zego MD Laura Ashforth and ManyPets co-founder Steven Mendel, has successfully secured £2.5 million in seed funding. This investment, led by Augmentum with participation from Triple Point and TinyVC, will support the rollout of Lateral's innovative Lateral Health Plan, designed for the over-60s demographic.Summary of transaction details:Value: £2.5 millionSector: HealthTech / Healthcare TechnologyAdvisor: Not mentionedKey Entities: Lateral (Target), Augmentum, Triple Point, TinyVC (Investors)Location: UKNote: This strategic seed funding enables Lateral to address a significant market gap by providing bespoke health and wealth products for the rapidly growing over-60s population in the UK. The venture aims to empower this demographic with better navigation of healthcare options and access to preventative care, aligning with a structural shift towards self-funded healthcare.

Investor: Augmentum

Lateral has successfully raised £2.5 million in seed funding, spearheaded by Augmentum, to develop and launch custom healthcare and financial wellbeing products specifically tailored for individuals over 60.Summary of transaction details:Value: £2.5 millionSector: Healthcare & FintechAdvisor: Not disclosedKey Entities: Lateral (Target), Augmentum (Lead Investor)Location: LondonNote: This seed investment will empower Lateral to address the distinct needs of the over-60 demographic by creating bespoke health and wealth solutions, leveraging expertise from both the healthcare and financial services sectors.