Plurio

Investor: Altair, DVC, Yellow Rocks

Plurio, a San Francisco-based startup, has raised $3.5 million in funding to automate up to 90% of performance marketers’ daily work. Summary of transaction details: Value: $3.5 million Sector: Software & SaaS Advisor: Not disclosed Key Entities: Plurio, Altair, DVC, Yellow Rocks Location: San Francisco Note: The funding comes at a time when advertising and marketing software markets are continuing to expand, with global ad spend forecast to rise 5.1% in 2026. Plurio’s AI agent is designed to intervene earlier in the marketing process, analysing early signals to infer likely downstream outcomes before final conversion data arrives.