Reapit

Investor: Accel-KKR

London-headquartered estate agency technology leader Reapit has secured over £20 million in fresh growth equity funding from private equity software investor Accel-KKR, taking its annual product development and R&D commitment past £40 million. Summary of transaction details: Value: Over £20 million Growth Equity (bolstering an annual R&D budget exceeding £40 million). Sector: PropTech / Enterprise SaaS / AI & Workflow Automation. Lead Investor: Accel-KKR (Majority private equity sponsor since 2017). Advisor: Not disclosed. Key Entities: Target: Reapit Limited; Investor: Accel-KKR; Key Executives: Mark Armstrong (Group CEO), Matt McGown (Chief Product Officer), Park Durrett (Managing Director at Accel-KKR). Location: London, UK (Global HQ), operating across the UK, Ireland, Australia, and New Zealand. Note: Established for over 25 years, Reapit operates one of the most widely adopted enterprise CRM, property management, and client accounting platforms across the UK and Australasian estate agency sectors. While legacy real estate software has traditionally focused on isolated, one-off transaction processing, Reapit is executing a comprehensive architectural shift toward lifecycle relationship management powered by predictive intelligence. The capital injection accelerates development across Reapit’s core enterprise platform, its consumer-facing portal Reapit Home, and its proprietary AI automation stack. By combining agency operational databases with real-time homeowner and tenant engagement data from the Reapit Home portal, the platform’s AI engine detects behavioural signals, automates routine administrative workflows, and proactively surfaces upcoming instruction opportunities across residential sales and lettings. Backed by renewed multi-year enterprise agreements with leading estate agency networks, this £20m+ growth layer will be deployed to accelerate AI agent deployment, expand integration capabilities across the Reapit AppMarket ecosystem, and scale product innovation heading into 2030.

Acquirer: Accel-KKR