Reflo

Investor: Community Investors (Crowdfunding)

Reflo, a fast-growing sustainable sportswear brand founded in 2021, has launched a £2.5 million crowdfunding round. Rejecting traditional venture capital, the company is opening investment to its community, building on the backing of its lead ambassador and existing investor, England captain Harry Kane. Summary of transaction details: Value: £2.5 million (Target) Sector: SportTech / Sustainable Sportswear / Retail Advisor: Not disclosed Key Entities: Target: Reflo; Key Backers: Harry Kane, Community Investors Location: UK (Global Operations) Note: Reflo is successfully proving that sustainability and high profitability can co-exist. Operating at a 60% gross margin, the company generated £5 million in revenue in 2025 alone across its DTC platform, B2B corporate apparel, and elite team kits. The brand has already secured top-tier partnerships with Williams F1, Jaguar TCS Racing, The Open, and Luton Town. Having recycled 5 million plastic bottles and planted over 200,000 trees, this community-led funding round will scale their three core revenue pillars globally to compete with legacy sportswear giants.

Investor: Public (via Crowdcube) alongside Harry Kane

Reflo, a rapidly growing sustainable sportswear brand, has announced a £2.5 million crowdfunding campaign. This initiative allows members of the public to invest in the company alongside England captain Harry Kane, marking a strategic pivot from traditional venture capital funding towards community-led ownership.Summary of transaction details:Value: £2.5 millionSector: Consumer Goods (Sustainable Sportswear)Advisor: N/A (Crowdfunding platform Crowdcube facilitated the round)Key Entities: Reflo (Target), Public investors & Harry Kane (Investors), Crowdcube (Platform)Location: UK-based company targeting global expansionNote: This crowdfunding round highlights Reflo's innovative approach to scaling its business, leveraging its brand community and sustainability mission to secure capital while deepening customer engagement and loyalty, rather than pursuing conventional VC funding.