Surff

Investor: Mercia Ventures

Surff, a new technology platform focused on an "infrastructure layer for decision data" to support digital commerce and AI agents, has successfully secured an undisclosed investment from Mercia Ventures.Summary of transaction details:Value: UndisclosedSector: DeepTech & AIAdvisor: Not disclosedKey Entities: Target: Surff, Investor: Mercia VenturesLocation: North East, UK (Target company)Note: This investment enables Surff, founded by Ian Griffiths, to launch its platform and develop its data layer solutions, addressing the challenges and opportunities presented by agentic commerce and the cookieless future.