The Whole Point (formerly The Lifted Project)

Investor: Lloyds Banking Group

The initiative formerly known as The Lifted Project has rebranded as The Whole Point, aligning with the government's Invest in Women Taskforce to significantly increase funding for women-led businesses across the UK, securing Lloyds Banking Group as a founding national sponsor.Summary of transaction details:Value: Undisclosed (sponsorship)Sector: Gender Smart Investment / Business Support InitiativeAdvisor: Not ApplicableKey Entities: The Whole Point (formerly The Lifted Project), Lloyds Banking GroupLocation: UK-wide, with regional boards in Birmingham, Edinburgh, Leeds, Liverpool, NewcastleNote: This rebrand and sponsorship are strategic moves designed to scale an initiative aimed at rectifying the substantial imbalance in funding for women-led businesses, using data to advocate for their economic impact and foster growth opportunities nationwide.