American Golf

Peter Jones has acquired American Golf, the UK's largest golf retailer, in a deal that marks a new chapter for the loss-making brand.

Summary of transaction details:

• Value: Not Disclosed
• Sector: Consumer Goods
• Advisor: Not Disclosed
• Key Entities: American Golf, Peter Jones
• Location: UK

Note: The acquisition is seen as a positive move for the UK golf community, with American Golf set to continue its growth ambitions under Peter Jones's stewardship. The deal underscores Peter Jones's continued appetite for well-known but underperforming consumer brands, particularly those with strong communities and opportunities to scale online.