Borough Broth

Piper, a consumer-focused private equity firm, has invested £7.5 million in Borough Broth, the fast-growing bone broth brand founded by Ros Heathcote, acquiring a one-third stake and valuing the company at £19.5 million. The capital will fund a major expansion including a new 27,500 sq ft production facility in Greenford, west London, and support deeper retail penetration alongside automation initiatives.

Summary of transaction details:

• Value: £7.5 million
• Sector: Consumer Goods / Food & Beverage
• Advisor: Not disclosed
• Key Entities: Borough Broth (target), Piper (investor), Ros Heathcote (founder, ~40%+ stake), Duncan Jones (~6% stake)
• Location: Greenford, west London, UK

Note: The investment reflects strong momentum in the natural and minimally processed food segment, with Borough Broth having doubled sales year-on-year following new retail listings and projected revenues of £11.5 million for 2025. Piper’s backing positions the brand to scale production and capture growing consumer demand amid rising competition for clean-label products.