Direct Line

Aviva has acquired Direct Line for £3.7 billion in a strategic transaction to enhance its insurance portfolio and market share.

Summary of transaction details:

• Value: £3.7 billion
• Sector: Insurance
• Advisor: Not disclosed
• Key Entities: Aviva (Acquirer), Direct Line (Target)
• Location: United Kingdom

Note: This acquisition supports Aviva's focus on core markets and increases its market share in motor insurance, reflecting CEO Amanda Blanc's growth strategy and risk-taking approach to turnaround the company.