Electric Twin

Electric Twin, an AI startup founded by the former Downing Street advisors who led the UK's COVID-19 data and testing response, has successfully secured £10 million in total funding. The capital includes a recent £7 million+ round led by Atomico to scale the platform's proprietary "synthetic audience" technology.

Summary of transaction details:

• Value: £10 million (Total Funding)
• Sector: Artificial Intelligence / Market Research Tech
• Advisor: Not disclosed
• Key Entities: Target: Electric Twin; Lead Investor: Atomico; Additional Investors: LocalGlobe, Mercuri, Samos Investments, and notable angels including Marc Andreessen, Cal Henderson (Slack), Eric Salama (ex-Kantar CEO), and Louis Mosley (Palantir)
• Location: London, UK

Note: Electric Twin is fundamentally disrupting the slow and expensive traditional market research industry. By combining real-world surveys with large language models, the platform builds "synthetic audiences" that allow decision-makers to instantly predict human reactions to messaging and product launches. According to research from the LSE, this technology delivers insights 10,000 times faster than traditional methods with 95% accuracy. The platform has already run over 40,000 evaluations across 155 countries and is actively utilized by enterprise clients including Lebara and News UK.