Elixir Garden Supplies

Origin Enterprises, an international agricultural group, has successfully acquired Elixir Garden Supplies, a prominent online retailer specialising in gardening and horticultural supplies. This strategic M&A transaction was advised by KBS Corporate and marks Origin's second acquisition through the firm.

Summary of transaction details:

• Value: Undisclosed
• Sector: Consumer Goods
• Advisor: KBS Corporate
• Key Entities: Target: Elixir Garden Supplies; Acquirer: Origin Enterprises
• Location: Morecambe, UK (Target) / Dublin, Ireland (Acquirer)

Note: This acquisition strengthens Origin's Living Landscapes division, enhancing its direct-to-consumer capabilities in the rapidly expanding online garden care market and improving its integrated supply chain from raw material to end-user across the UK.