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FIFA World Cup
Value £15,800,000,000

FIFA World Cup

VC Funding
Series A £500m+
Sports Published 29 July 2026

Summary

FIFA plans to sell a minority stake in the World Cup to investors, including JPMorgan and Joshua Kushner’s Thrive Eternal, in a deal valued at $20 billion.

Summary of transaction details:

  • Value: $20 billion
  • Sector: Sports
  • Advisor: Not disclosed
  • Key Entities: FIFA, JPMorgan, Thrive Eternal
  • Location: Global

Note: The deal aims to make international football more transparent and accountable, while raising funds to develop the game. The investment is expected to bring in new revenue streams, such as media rights and sponsorship deals, and expand the sport's reach into new markets.

Original Source

View the original press release or news article describing this transaction in full.

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