Prolo

London-based proptech startup Prolo has successfully closed an oversubscribed £4.2 million Seed funding round led by Triple Point Ventures.

Summary of transaction details:

• Value: £4.2 million Seed capital.
• Sector: Fintech & Proptech / Procurement / B2B SaaS.
• Advisor: Not disclosed.
• Key Entities: Target: Prolo (Prolo Technology Ltd); Lead Investor: Triple Point Ventures; Participating Investors: Anamcara Capital, Concrete VC, Foundation Ventures, Haatch, Koro Capital, Love Ventures, Portfolio Ventures, and the a16z Scout Fund; Key Founder: James Morris-Manuel (CEO & Founder).
• Location: London, UK.

Note: Founded in 2024 by serial proptech entrepreneur James Morris-Manuel (who previously founded Virtual Walkthrough and served as EMEA Managing Director at Matterport following its acquisition), Prolo is building an AI-native conversational procurement platform designed specifically for SME construction contractors. In the UK, manual workflows and supply chain fragmentation mean that roughly 40% of construction projects suffer delays averaging five months, disproportionately penalizing smaller contractors who waste hours calling builders' merchants for quotes and pay premium rates due to limited purchasing power. Prolo acts as an outsourced, AI-powered procurement division. Rather than using complex web portals, site managers can simply email, call, or text unstructured lists of required materials directly through WhatsApp. Prolo’s natural language processing (NLP), voice transcription, and large language models (LLMs) instantly structure this data and scan a network of over 185 suppliers to secure competitive trade pricing typically reserved only for Tier 1 giants. Uniquely, Prolo also offers up to 90 days of flexible trade credit to help SMEs manage working capital and scale their bid limits. The £4.2m Seed injection will be deployed to expand their go-to-market sales and marketing campaigns, scale their 13-person engineering team, and accelerate the development of their agentic sourcing infrastructure.