Puma

Frasers Group has built a near 6% stake in Puma, a German sportswear brand, through a series of put option agreements linked to Puma shares.

Summary of transaction details:

• Value: N/A
• Sector: Consumer Goods
• Advisor: N/A
• Key Entities: Puma, Frasers Group
• Location: Global

Note: The investment highlights Frasers Group's increasingly active role as a strategic investor in global fashion and retail brands, with a focus on influencing operational or strategic changes in key partners and competitors across the retail sector.