Summit

Manchester-based digital agency Glass Atlas has acquired Hull-based performance marketing agency Summit, including its proprietary Productcaster platform, for an undisclosed sum.

Summary of transaction details:

• Value: Undisclosed
• Sector: Business Services
• Advisor: Not specified
• Key Entities: Glass Atlas (Acquirer), Summit (Target)
• Location: Manchester, UK (Acquirer) / Hull, UK (Target)

Note: The acquisition is strategically designed to strengthen Glass Atlas’s capabilities across end-to-end digital transformation, performance marketing, consultancy, and product data technology, leveraging Summit's status as a Google Premium Partner.