Made With Intent

Investor: NPIFII – PXN Equity Finance

Made With Intent, a Liverpool City Region-based ecommerce technology platform, has successfully raised £2.4 million in a new investment round led by NPIFII – PXN Equity Finance.Summary of transaction details:Value: £2,400,000Sector: Software & SaaSAdvisor: N/AKey Entities: Made With Intent (Target), NPIFII – PXN Equity Finance (Lead Investor)Location: Liverpool City Region (LCR)Note: This investment will support Made With Intent in further developing its "Moneyball approach" to ecommerce, expanding its technological capabilities and client base, which already includes prominent brands such as MandM and Hotel Chocolat.

Investor: Northern Powerhouse Investment Fund II

Made With Intent, a Liverpool-based startup specializing in AI-powered ecommerce analytics, has successfully secured £2.4 million in a recent funding round.Summary of transaction details:Value: £2.4 millionSector: Ecommerce AI, Data AnalyticsAdvisor: Not disclosedKey Entities: Target: Made With Intent; Investor: Northern Powerhouse Investment Fund II (managed by PXN Ventures)Location: LiverpoolNote: This funding round highlights the increasing investor confidence in companies that leverage artificial intelligence to provide actionable insights for online retailers. Made With Intent's "Moneyball approach" addresses a critical market need for deeper customer intent understanding beyond traditional metrics, aiming to significantly enhance sales and profitability for its clients.