active

Sniffers Pet Care

09782253 First deal Sept 2022

Deals

£3M

Total Capital Raised/Funded

Deal History

M&A Exit Acquisition 14 May 2026

Acquirer: Assisi Pet Care

Assisi Pet Care has acquired Sniffers Pet Care, the Elland-based company behind the NAW natural meat-based dog treats brand, in a move to expand its presence in the natural pet food sector.Summary of transaction details:Value: UndisclosedSector: Consumer GoodsAdvisor: Not disclosedKey Entities: Assisi Pet Care (acquirer), Sniffers Pet Care (target), NAW (brand)Location: Elland, Yorkshire, UKNote: The acquisition enables Assisi Pet Care to leverage NAW's recent market momentum and broaden its natural treats offering, as pet owners increasingly seek premium, health-oriented products.

Undisclosed

VC Funding Series A 4 Mar 2024

Investor: Traditum Private Equity

£1M

VC Funding Other 27 Sept 2022

Investor: Traditum Private Equity

£2M

Funding Timeline

September 2022

VC Funding Other £2M

Traditum Private Equity

March 2024

VC Funding Series A £1M

Traditum Private Equity

May 2026

M&A Exit Acquisition

Assisi Pet Care

Financial History

Directors & Officers

Companies House