Sniffers Pet Care

Assisi Pet Care has acquired Sniffers Pet Care, the Elland-based company behind the NAW natural meat-based dog treats brand, in a move to expand its presence in the natural pet food sector.

Summary of transaction details:

• Value: Undisclosed
• Sector: Consumer Goods
• Advisor: Not disclosed
• Key Entities: Assisi Pet Care (acquirer), Sniffers Pet Care (target), NAW (brand)
• Location: Elland, Yorkshire, UK

Note: The acquisition enables Assisi Pet Care to leverage NAW's recent market momentum and broaden its natural treats offering, as pet owners increasingly seek premium, health-oriented products.