Trip

American model and entrepreneur Kendall Jenner has acquired an undisclosed minority stake in Trip, the London-based functional beverage and supplements company best known for its CBD and adaptogenic drinks.

Summary of transaction details:

• Value: Undisclosed
• Sector: Consumer Goods
• Advisor: None disclosed
• Key Entities: Trip, Kendall Jenner
• Location: London, United Kingdom

Note: The investment aims to accelerate Trip's international brand awareness and global retail footprint as the company projects revenues to reach $200m.