Trip

US socialite Kendall Jenner has acquired an undisclosed minority stake in London-based drinks and supplements brand Trip.

Summary of transaction details:

• Value: Undisclosed
• Sector: Consumer Goods
• Advisor: None stated
• Key Entities: Trip, Kendall Jenner, Coefficient Capital
• Location: London, UK

Note: Kendall Jenner acquired a minority stake in Trip to become the face of its new global marketing campaign, building on the functional beverage brand's rapid revenue growth to nearly £67 million in the past financial year.